FireFox Press Logo Design

FireFox Press

Logo design was always the form I was interested in exploring. The form itself, of a simple object or element that need to represent the character, emotion and the image of the company is always very challenging. The client was a local newspaper agency that wanted to re brand their own logo. Since it was a re brand, I felt that it needed to pop out and make it more contemporary. The look I wanted to present is very personal and warm, which made me use a bit playful and not so precise fox element as pivotal. The font followed that casual style and the using of color red made the logo eye catching.

The idea of this logo design was to standout from the other newspaper logos that are usually made by similar template, precise and formal. I wanted to make an out of the box design that can be easily distinguished from the competitive local newspaper brands by the potential readers.